WinMedia, vendor of content management software for broadcasters, and Orange’s media services company Globecast, have agreed to integrate and distribute each other’s technologies. The tools to prepare, plan and playout the content encompassed in WinMedia solutions have been combined with Globecast’s satellite delivery platform. Six leading TV chann…

The broadcast industry is characterised by a desire to increase efficiencies while remaining as cost-effective as possible. This is especially important considering the prevalence of the multi-platform content delivery environment. Here, the two most crucial drivers for broadcasters and content owners are quality and cost-effectiveness. Broadcasters are striving to balance…