The Value of Getting Ad Insertion Right September 24th 2018 - 11:00 AM

It seems that the conversation on the growth in OTT is an old one - except it isn’t. OTT continues to strengthen, gaining more subscribers every week. As this happens, broadcasters are providing OTT capabilities alongside their traditional TV platforms, making targeted ad insertion even more crucial in the m…

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Why We Need OTT Monitoring – Part 2 May 23rd 2019 - 01:00 PM

In the previous article in this series, “Understanding OTT Systems”, we looked at the fundamental differences between unidirectional broadcast and OTT delivery. We investigated the complexity of OTT delivery and observed an insight into the multi-service provider silo culture. In this article we fully analyze a typical OTT delivery channel to …