Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via…
Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.
The speed and reliability of the internet has made it possible for broadcasters to use it as a cost-effective low-latency contribution link. A Monday afternoon BEIT session will explain what’s being done to make the internet perform best for broadcasters.
Building optimized systems that scale to meet peak demand delivers broadcast facilities that are orders of magnitude more efficient than their static predecessors. In part 2 of this series, we investigate how this can be achieved.
For many years broadcasters have been working with static systems that are difficult to change and upgrade. This two part series explores the unfolding of a more elastic future based on COTS hardware and flexible licensing.
The launch of new low orbit satellites for global network coverage will have a significant impact on remote live streaming for broadcasters and webcasters. With the likes of Elon Musk’s SpaceX, Amazon’s Kuiper, or one of the other vendors such as Oneweb vying for vertical space, the outlook for…