The video streaming tide has been accelerated by the Covid-19 pandemic, but will continue to flow as relative normality returns, driving demand to monetize online content not just through subscriptions but also advertising.
Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via…
Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.
The speed and reliability of the internet has made it possible for broadcasters to use it as a cost-effective low-latency contribution link. A Monday afternoon BEIT session will explain what’s being done to make the internet perform best for broadcasters.
Live TV production may not be the best fit for perfectionists who can’t recognize ‘good enough’ and move on. Live TV has no patience, no second chances and can never be late. Every live shot is a first impression.
As engineers and technologists, it’s easy to become bogged down in the technical solutions that maintain high levels of computer security, but the first port of call in designing any secure system should be to consider the user and their interaction.
Despite Zoom fatigue, one thing that can be said for some of the more recent online industry gatherings is that they are bringing people together in a highly focused and some say more productive way. After nearly two years of such virtual conferences, organizers have learned what works for attendees…
TAG Video Systems takes advantage of over 70,000 globally deployed probing points to give users the ability to dive deep into streaming content monitoring. The company anticipates more than 100,000 probing point deployments by the end of 2021.
In the last article in this series, we looked at why integrated monitoring is a necessity in modern broadcast IP workflows. In this article, we dig deeper to understand what is new in IP monitoring and how this integrates with traditional workflows.