Dielectric Welcomes FCC’s ATSC 3.0 NPRM

Recent FCC announcement encourages broadcasters to make equipment decisions in preparation for Spectrum Repack and ATSC 3.0, including the benefits of vertical polarization for mobile TV reception.

Dielectric is optimistic about the FCC’s release of the Notice of Proposed Rulemaking (NPRM), which seeks comments on the voluntary adoption of ATSC 3.0 by broadcasters as long as their ATSC 1.0 signal is kept available.

The announcement is an important development for local TV stations that choose to retain their broadcast licenses and continue over-the-air operations.

Decisions on equipment made for the repack can directly impact the station’s ability to take advantage of the features of the new OFDM-based, end-to-end IP connectivity that is native to the ATSC 3.0 standard. Perhaps the feature of most benefit to broadcasters is the ability to choose modulation and coding (MODCOD) combinations, which are tailored for robust reception by portable and mobile devices.

In concert with a robust MODCOD, the addition of vertical polarization – one of many antennas that Dielectric specializes in from an engineering standpoint – has been proven to further enhance reception in the high scatter environment that mobile device users will likely experience.

The specific amount of vertical polarization is not critical, according to John Schadler, Dielectric vice president of engineering. He notes that extensive field testing shows that as little as 20 percent of a vertical component can produce significant gains in fade margin. This is good news for broadcasters as the vertical component does require transmitter power - a very important consideration in equipment and operating costs.

“The timing of this NPRM could not be better as stations receive their new channel assignments and start planning for the TV spectrum repack,” said Keith Pelletier, vice president and general manager of Dielectric. “The repack is without question the greatest disruption for broadcasters in many years, yet the beginning of exciting new opportunities that the industry can now begin planning for in earnest.”

“Many broadcasters understand the benefits that vertical polarization provides and we are being asked to provide quotations for repack antennas with a vertical component for ATSC 1.0 use even if stations currently only have horizontally polarized antennas,” said Jay Martin vice president of sales, Dielectric.“The FCC can only reimburse repacked stations on a like-for-like basis, but the cost difference to add the vertical component to the antenna is relatively minor, considering that the installation costs will be reimbursable.”

You might also like...

The Battle To Beat Content Piracy

OTT operators need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could bring video piracy to dramatically lower levels.

The Meaning Of Metadata

Metadata is increasingly used to automate media management, from creation and acquisition to increasingly granular delivery channels and everything in-between. There’s nothing much new about metadata—it predated digital media by decades—but it is poised to become pivotal in …

The Future Of Sports Media & Fan Engagement

This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly…

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 3

Here we conclude our discussion of the immense challenges presented by an ecosystem of end user devices that is already at 13K + devices and growing continually.

FEMA Experimenting At IPAWS TSSF

When government agencies get involved, prepare for new acronyms.