In response to the changing media and entertainment landscape, Sony is debuting solutions through the entire production workflow that provide authenticity and provenance, create more personalized and emotional viewing experiences, and support XR and spatial content creation.

At the Sony booth, visitors will experience live production solutions including the evolution of Sony’s “Networked Live” ecosystem, as well as new system cameras offering exceptional image quality and system scalability, enhanced workflows for news production that enable fast and highly reliable reporting, the latest in Virtual Production tools and processes, and a comprehensive lineup of imaging solutions. The company will also showcase its XYN™ (/Zin/)’s “spatial capture solution.”

Key Exhibits and Technology Highlights

Scalable, Flexible, and Simplified Live Production
Sony will present its new “R Series” system camera lineup, which builds on the strengths of the existing HDC-5000 and HDC-3000 series while significantly enhancing image performance, system expandability through additional transmission pathways and infrastructure options, and usability that enables consistent color matching across models. Additionally, the new series will address challenging lighting conditions by offering an expanded dynamic range for enhanced details, and operation modes to address different lighting environments.

Sony will also demonstrate newly released firmware updates for the PTZ auto-framing cameras BRC-AM7 (Ver. 3.0), SRG-A40, and SRG-A12 (Ver. 4.0). Leveraging Sony’s latest AI technologies, these updates expand functionality to support increasingly diverse production needs, including sports broadcasting, education, and corporate content creation.

Meanwhile, MOXELA is a new software-based media processing platform running on COTS (commercial off the shelf) servers or in the cloud, designed to transform how broadcasters, production companies, and media organizations transport, process, and monitor live video, audio, and data.

Sony will also debut the ICP-X7000A, a control panel featuring a newly developed XPT operation panel that significantly improves visibility and operability and planned to be available in late 2026.

Smarter, Faster, and More Secure News Production Workflows

Sony continues to propose a range of workflows through partner collaboration. At NAB Show, the company will present an end-to-end workflow that leverages camera-originated authenticity files and metadata from the field through immediate production and editing. This workflow is achieved with the LiveU TX1, a compact IP bonding-capable data transmitter), the PDT-FP1 portable data transmitter, and the newly announced PWA-RXS Network RX Station. In addition, LiveU has announced a further expansion of its integration with Sony’s PWA-RXS through an optional license. A reference demo will showcase a new workflow powered by Sony’s cellular connectivity management system, featuring real-time carrier optimization and seamless global connectivity for creators.

Sony's recently launched PXW-Z300 XDCAM handheld AI-powered camcorder also makes its NAB Show debut, demonstrating the growing demand for trustworthy news reporting through authenticity and provenance.

Imaging Innovations without Limits
Finally, Sony’s comprehensive lineup of Alpha™ cameras and lenses continues to expand. Launched in late 2025, the Alpha 7 V will be making its first appearance at an NAB Show. The 33 MP (approx.) full-frame hybrid model incorporates a BIONZ XR2^TM processor with an integrated AI processing engine to facilitate subject recognition and Auto Framing. Meanwhile, Sony’s diverse Cinema Line cameras will enhance their functionality. The FR7 cinematic PTZ camera recently added AI-based Auto Framing and support for OpenTrackIO protocol through a Ver. 4.0 firmware update, while the FX6 full-frame Cinema Line camera rolled out BIG 6 home screen display support for easy access to top functions.

Additionally, experience spatial content creation brought to life through the VENICE Extension System Mini (Rialto) combined with the glasses-free 3D Spatial Reality Display.

The Growth of Virtual Production and Spatial Content Creation
Sony also offers a robust and inclusive ecosystem of Virtual Production solutions, from cameras and camera tracking to LED walls and purpose-built software that support creativity and streamline production processes. Firmware updates and the addition of new tools and enhancements, such as Sony’s Virtual Production Tool Set Ver. 3.0, continue to elevate visual storytelling capabilities. The company also launches the XYN Spatial Capture Solution, which generates photorealistic 3DCG (3D Computer Graphics) assets from photographs taken with mirrorless cameras. This professional solution, which will be shown at NAB Show and is expected to be available mid-2026, is comprised of three tools designed for use across virtual production and a wide range of 3DCG content creation workflows.