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Media Asset Management systems are a fundamental element of the broadcast media supply chain. Although systems for news, delivery, production and archiving have many shared core technologies, each has evolved its own nuanced functionality to fit workflow demands. Many vendors offer different applications accordingly. This guide explores the fundamental principles of Media Asset Management system design and implementation with a firm eye on production and archiving... but many of the standards and best practices discussed here apply across all MAM systems.

MAM systems have a tendency to become more complex as they evolve to meet growing requirements. Gaining a solid understanding of the underlying technology, design principles and terminology are key factors in achieving long term success. Careful consideration of the scope of the system and following established standards and protocols which will streamline future expansion is critical.

Managing assets becomes a bigger and more complex task as the scope and scale of ingested content increases. AI increasingly provides leverage when wrangling these huge quantities of media assets but knowing what happens under the hood of an asset management system is key to specifying and deploying it successfully.

This free PDF download contains just one article:

Designing MAM Systems

This extended length article establishes the types, terminology and technology of Media Asset Management systems. It discusses architecture, metadata, approaches to automation, integration and the pros and cons of custom systems Vs off-the-shelf systems.