The partnership follows on from previous investment in the Monday Night Football studio. At the NAB show, Sky Sports identified ROE Visual's Ruby RB1.5 as the ideal solution due to its high-resolution, on-camera performance and seamless integration into a flexible studio setup.

Developed in close coordination with the Sky and ROE Visual teams, the project is designed to bring next-generation production quality to Sky's on-location coverage. Broadcast systems integrator D&B is tasked as the key integrator whilst ROE Visual supports the Sky Sports production team and ensures the latest product updates are fully tailored to their creative and technical ambitions.

The pop-up studio debuted at the start of the Premier League season in August, marking the beginning of a three-year touring programme that will bring immersive storytelling and studio-quality coverage to football fans across the UK.

Designed to be deployed quickly and efficiently on-site, the Sky Sports OB studio enables presenters to deliver real-time analysis, interviews, and match-day content in an environment that mirrors the production quality of traditional studios, without being tied to a single location.

The project is a perfect example of ROE Visual's continued focus on providing camera-optimized LED solutions for live broadcast environments, as well as its commitment to supporting innovative storytelling in sports media.