Beamr Enhances Live Broadcast And Streaming With 4K Super Resolution At IBC2025

Beamr to showcase Live 4K Super Resolution with cost-effective networking for broadcasters and streamers using 720p equipment.
Beamr Imaging will unveil its latest innovation — Live 4K Super Resolution with video optimization and efficient, cost-effective networking (CDN-friendly) — at IBC2025. This offering, which will be available through Beamr’s partners, is designed to overcome the complexity and cost of upgrading live content to 4K. By optimizing both the video and the delivery network, Beamr ensures a seamless and scalable path for media and entertainment companies to meet growing viewer expectations.
At this year’s show, Beamr will demonstrate how its proprietary technology, accelerated by GPUs, enables broadcasters and streamers to deliver ultra-high-definition (4K) video from low-resolution (720p) sources in real time. This is made possible by Beamr’s Content-Adaptive Bitrate (CABR) technology, which reduces video file sizes by up to 50% while preserving visual quality. The result is a solution for live events such as sports matches and music concerts, where large volumes of video are captured from multiple cameras, often with low resolution, and must be delivered to premium viewers using 4K devices or smart TVs.
You might also like...
Mobile Broadcasting Opportunities
Broadcasters have been catering for mobile viewing in various ways for many years but are now entering a new era as devices become more capable, with increasing scope for interactivity and greater immersiveness through Extended Reality (XR). But with connected…
Multi-Platform Delivery Systems At IBC 2025
In celebration of the 2025 IBC Show, this article gathers together news of what vendors will be showcasing in the ever-expanding multi-platform delivery ecosystem.
Live Sports Production: Part 3 – Evolving OB Infrastructure
Welcome to Part 3 of ‘Live Sports Production’ - This multi-part series uses a round table style format to explore the technology of live sports production with some of the industry’s leading broadcast engineers. It is a fascinating insight into w…
The Future Of American Television?
To maximize the “wow factor,” a new technology must be undeniably better, faster and/or cheaper. It must also have sufficient impact to knock everyone’s socks off, like flat-panel HDTV compared to a NTSC 19” Trinitron TV. NextGen TV technology is lear…
A National Blueprint For Video Streaming Delivery
The shift from DTT to OTT centric delivery and full-scale streaming is set to generate growth in required capacity of 10x current peak streaming demand. Here we use the UK as a model to present a theoretical new streaming infrastructure…