Pixitmedia By Datacore Unveils Unified Platform To Streamline Media Workflows At IBC2025

At IBC2025, Pixitmedia by DataCore will debut its unified platform, the culmination of recent strategic acquisitions and an innovative reimagining of how digital assets are managed across the media lifecycle.

Built around four core pillars of Discovery, Collaboration, Data Management, and Orchestration, the platform delivers a seamless, interoperable solution that enables global media and entertainment organizations to locate, move, and monetize their data easily and efficiently.

Through the integration of high-performance, multi-protocol file access, advanced media archiving, and AI-driven capabilities, the Pixitmedia platform gives media teams unmatched visibility and control, eliminating complexity, reducing operational costs, and simplifying workflows throughout every storage layer.

Pixitmedia’s architecture marks a departure from fragmented tools and siloed infrastructures, addressing some of the most pressing data issues facing media organizations today. Underpinning the platform are robust and flexible solutions that align with the four pillars and offer increased visibility, automation, and efficiency at each stage:

  • Discovery: Smart indexing and metadata classification enable intuitive, fast search across storage layers, including previews and proxies for instant content verification.
  • Collaboration: Unified views and shared access across teams, sites, and clouds eliminate data silos and ensure secure, auditable workflows.
  • Data Management: Intelligent data movement and active archives optimize cost access. Open formats and zero lock-in ensure freedom of data ownership.
  • Orchestration: Integrated pipeline automation, with secure transfer and event-driven workflows, speeds time to delivery and manual tasks.

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