Magnifi’s new unified dashboard enables content teams to edit faster, publish smarter, and engage fans across every channel, without the traditional post-production lag. The latest upgrade integrates advanced GenAI features to turn complex live and archival workflows into real-time storytelling engines. From automated vertical video creation to multilingual captions and metadata enrichment, the platform delivers the scale, speed, and flexibility needed for today’s multi-format, multi-platform demands.

The latest version addresses key industry pain points: time-consuming post workflows, inconsistent metadata, and the challenge of creating platform-native content for OTT, broadcast, and social simultaneously.

Highlights include:

• Real-Time Editing and GenAI Subtitling – The upgraded Live Editor enables instant highlight creation during events, with AI-powered multilingual subtitles and culturally localised captions.
• Vertical-First Video Creation – Enhanced tools like Storyteller help teams produce short-form, mobile-optimised clips for social and OTT platforms. FIFA+ is among those already using these features to deepen engagement.
• Dynamic Rule Engine – Teams can now automate content based on key event triggers (like a goal, wicket, or touchdown) and auto-publish to target destinations — speeding up delivery and consistency.
• AI-Generated Thumbnails and Metadata – GenAI creates platform-ready thumbnails and captions in seconds, increasing accessibility and reducing manual work.

Magnifi’s upgraded platform is revolutionizing video operations across leading sports and media organizations. For instance, the Mountain West Conference in the USA experienced a remarkable 150% increase in viewership thanks to real-time highlight publishing and vertical content. In Asia, a prominent OTT platform generated over 45,000 short form clips from 1,500 hours of content each month. The Indian Premier League (IPL) produced more than 3,500 automated web stories from 14,000 minutes of footage, resulting in a 25% boost in site traffic. Additionally, a major rodeo partner saw a 15% increase in content output, attracting 1.3 million new viewers in just two months. This demonstrates how Magnifi is enhancing engagement and efficiency in content creation across various platforms.

Powered by AI engines operating 24/7 across 50+ sports globally, Magnifi processed over 250,000 hours of footage last year alone, generating millions of clips for broadcasters, federations, and leagues of all sizes.

With its latest release, Magnifi is extending its AI-powered video tools into newsrooms and media production environments. The new solution, currently in pilot with select broadcasters, is already showing strong results in promo and teaser creation, newsroom editing, and multilingual workflows.