Encompass And Zixi Partner To Transform BBC World Service To IP Distribution
Encompass Digital Media is leading transformation of the BBC World Service’s global distribution from satellite to IP-based delivery. The initiative, which Encompass are delivering in partnership with Zixi, offers unparalleled flexibility, scalability and cost-effectiveness. The first major milestone was reached at the end of March, and delivered the full transition to IP distribution for BBC World Service partners across Europe. There now follows a rolling programme of transformations across the Americas, Pacific, Africa, and Asia.
Encompass has been awarded the contract to establish a global IP distribution network for BBC World Service using Encompass’ Altitude Connect platform, integrating Zixi’s industry-leading IP delivery technology with Altitude Media Cloud, Encompass’ global broadcast cloud platform.
Encompass’ strategy emphasizes the modernization of broadcast infrastructure, audience resilience, and cost-effective content distribution – a natural fit for the BBC’s own distribution roadmap. By moving to IP-based delivery, Encompass expects the BBC World Service will:
- Expand accessibility by delivering content more efficiently across a range of digital and broadcast platforms.
- Enhance flexibility and security, ensuring uninterrupted service in regions where satellite coverage may be unreliable or cost-prohibitive.
- Support sustainability and cost reduction, moving away from legacy satellite technology to a more scalable and adaptable digital framework.
The shift to IP also enables targeted content delivery, allowing the BBC to respond more effectively to market challenges and changing audience needs.
The project involves:
- Migrating hundreds of radio and TV partners globally from satellite to IP delivery.
- Transitioning from bespoke receiver hardware to commodity, software-based solutions.
- Integrating broadcast schedules, using the SCTE 224, to deliver precise and seamless channel switching across the global platform.
The Europe migration marks the first major milestone in this transformation. The Encompass and BBC teams are working in close collaboration to deliver the critical path, while the leadership teams co-ordinate next steps for wider industry engagement. While the BBC and Encompass remain focused on a successful phased rollout, this move to IP delivery is not only a technological upgrade, but a strategic shift that will future-proof BBC World Service distribution for years to come.
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