kicker is one of Germany’s most popular sports websites, attracting millions of daily users. Video is central to kicker’s digital offering. Following the growth of its content library, kicker decided to deploy a new video player to help it monetize its content more effectively and provide seamless playback on the web. kicker required a scalable and reliable video player that could handle high viewer traffic, especially during major football events, while ensuring seamless ad integration across target countries. kicker chose the Bitmovin Player because it is a renowned industry-leading player that has proven its ability to reliably deliver streams in the highest quality.

In deploying Player, kicker can guarantee flawless playback quality on the web, including low latency and configurable adaptive bitrate streaming, which ensures a smooth and seamless viewing experience for audiences, regardless of their location. The Bitmovin Player also provides robust ad-insertion capabilities such as a dedicated and customizable ad module, a fully customizable viewer experience, and an extensible user interface, allowing kicker to tailor the viewing experience to align with their branding while enhancing user engagement. Additionally, the Bitmovin Player provides broad browser coverage and is compatible with all major desktop and mobile browsers, empowering kicker to cover many features, including adaptive bitrate, picture-in-picture, multi-language, subtitles, and more.