Visitors will experience exciting new features for the Magnifi platform presented for the first time in Europe, including an automated local language content generator, an intuitive video editor, and generative AI-led graphics workflows.

New features to the platform include the following:

• Magnifi empowers clients to engage a global audience on social media by automating content creation in over 80 languages. Rather than simply translating from English, the system analyses and creates content in local languages to ensure cultural and contextual relevance, delivering authentic and engaging posts to help brands resonate with diverse audiences worldwide.
• Geogating, a crucial new feature specifically designed for sports rights holders, simplifies the process of distributing content based on geographic rights, thereby protecting against legal complications. It also allows customers to target content precisely to its intended audience, increasing relevance and engagement.
• The Advanced Tenant Management system provides more control and security over content. By assigning specific permissions to different users, whether internal or external, organisations can ensure that sensitive content is only accessible to relevant teams or individuals, enhancing security and preventing unauthorised access. It also improves collaboration, allowing each stakeholder to efficiently perform their tasks without unnecessary delays, while the streamlined workflow leads to faster content production and approval cycles.
• Magnifi’s new graphics platform, Design-Systems-As-A-Service (DSaaS), unveiled earlier this year, leverages the power of Semantic design systems and generative AI to deliver fully automated, data-driven graphics workflows, integrated with brand guidelines, across all digital media asset classes.
• Magnifi is now equipped with an AI Based studio editor to create ready-to-publish videos in minutes. The seamless integration between Magnifi and illusto, the intuitive online video editing platform, offers a plethora of intuitively designed features including a transitions library, a stock media library and auto subtitles in multiple languages, enabling users to fine-tune highlight clips with greater precision.

Magnifi will also highlight its latest partnerships and collaborations on the stand. These include the new extension for Adobe Premiere Pro which gives users instant access to their Magnifi-indexed libraries of assets while working in Premiere Pro. Clients also have access controlled logins through our tenant management update. Additionally, the strategic partnership with Linius Technologies (ASX:LNU), the only cloud-based solution that unlocks the value of video archives, introduces the opportunity to merge live and historical archive content seamlessly, delivering automated, personalised highlights and highly tailored video streams.