MainConcept Partners With Videodata To Support Brazil’s Transition To SBTVD TV 3.0 Standard
MainConcept, a leading provider of video and audio codecs, has partnered with Brazil based systems integrator and technology provider, Videodata, to support Brazil’s transition to the SBTVD TV 2.5 and TV 3.0 standards.
In partnership with Videodata, MainConcept’s solutions will enable next-generation broadcasts and provide enhanced viewing experiences for Brazilian audiences, including its real-time video encoding software platform for OTT and TV broadcasting workflows, the MainConcept Live Encoder.
Brazilian TV viewers are set to receive better quality video and audio when the country transitions its official standard for Digital TV from SBTVD TV 2.0 to TV 3.0, in 2025. Developed by the SBTVD Forum, the standard uses next-generation video codec VVC/H.266 (Versatile Video Codec) and aims to revolutionize how viewers experience TV by providing high quality video, immersive audio, and enabling interactive components such as advertising and e-commerce.
MainConcept has already completed successful trials of TV 3.0 using its Live Encoder solution working with the largest Brazilian free-to-air television network during the 2022 FIFA World Cup and Paris 2024 Olympic Games.
The latest version of MainConcept Live Encoder supports VVC and also features MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) and MPEG-H Audio, which were integrated into the solution in partnership with V-Nova and Fraunhofer IIS, respectively. LCEVC adds an enhancement layer that reduces delivery costs by increasing resolution while lowering bitrate, and also reduces transcoding complexity.
You might also like...
Building Software Defined Infrastructure: Observability In Microservice Architecture
Building dynamic microservices based infrastructure introduces the potential for variable latency which brings new monitoring challenges that require an understanding of observability.
Broadcast Standards: Kubernetes & The Architecture Of Cloud Compute Based Systems
Here we describe Kubernetes and the taxonomy of containerized architecture based cloud compute system designs it manages.
Live Sports Production: Backhaul In Live Sports Production
Getting content reliably and securely from venue to studio remains key to live sports production so here we discuss the technology and services required.
Monitoring & Compliance In Broadcast: Monitoring Delivery In The Converged OTA – OTT Ecosystem
Convergence or coexistence between linear broadcast, IP based delivery and 5G mobile networks creates new challenges for monitoring of delivery paths, both technically and logistically.
IP Monitoring & Diagnostics With Command Line Tools: Part 4 - SSH Public Keys
Installing public SSH keys created on your workstation in a server will authenticate you without needing a password. This streamlines the SSH interaction and avoids the need to use stored and visible passwords in your scripts.