WRC Promoter Selects Moments Lab To Drive Innovation In Media Management And Fan Engagement

Moments Lab is pleased to announce its partnership with WRC Promoter GmbH, the organization responsible for all commercial aspects of the FIA World and FIA European Rally Championships, as well as the FIA World and FIA European Rallycross Championships. WRC Promoter is revolutionizing the way it manages, accesses, and shares its exciting race coverage and extensive archive, significantly enhancing content creation, reuse, repurposing, and distribution.

WRC Promoter has adopted Moments Lab’s Cloud Media Hub and Live Asset Manager products, powered by the company’s groundbreaking MXT-1.5 multimodal AI indexing technology. The deal includes 550TB of archive retrieval and metadata reconsolidation. This will centralize the organization’s rich heritage in a single platform and make it fully searchable from anywhere.

Moments Lab’s Live Asset Manager and live photo ingest enable WRC Promoter to schedule, capture, and record race livestreams from contributors such as NEP, RedBull Media, Tata Communications, and photographers, helping content teams to clip highlights in real time. MXT-1.5 detects and indexes all race elements, making the footage completely searchable and accelerating production workflows. Sponsors and partners can access all the best race moments through Moments Lab’s automatic Collections feature.

Moments Lab will be showcasing its suite of groundbreaking AI and cloud-based products, powered by the latest version of its AI indexing model, at IBC 2024 in Amsterdam.

You might also like...

SMPTE Education Launches Summer 2026 Lineup Of IP And ST 2110 Courses

Boasting two standalone courses, an intensive boot camp, and a hands-on practical lab, SMPTE Education has launched its summer 2026 Lineup of IP and ST 2110 Courses.

Standards: Video - Advanced Video Coding (AVC)

AVC remains one of the most widely deployed video codecs in the world, but navigating its profiles, levels and signaling mechanisms is far from straightforward.

Network Traffic Engineering: RIST & SRT - The Success Of ARQ Based Protocols

IP networks are inherently unreliable. We kick off this series on IP Network Traffic Engineering with a look at how RIST and SRT give broadcast engineers user-configurable control over the latency-versus-reliability trade-off for real-time media streaming.

Standards: Video - Standards For Video Coding

From 4K to 32K, the demand for ever-larger video formats is pushing codec technology to its limits. This guide surveys the landscape of video coding standards – from legacy MPEG formats to AI-driven neural network compression – to help navigate the choices sha…

Broadcast Standards 2026 – Video Coding

Video coding was developed to deliver video conferencing services over low-bandwidth modem connections, but modern demands for ever-larger video formats are pushing codec technology to its limits.