WRC Promoter Selects Moments Lab To Drive Innovation In Media Management And Fan Engagement

Moments Lab is pleased to announce its partnership with WRC Promoter GmbH, the organization responsible for all commercial aspects of the FIA World and FIA European Rally Championships, as well as the FIA World and FIA European Rallycross Championships. WRC Promoter is revolutionizing the way it manages, accesses, and shares its exciting race coverage and extensive archive, significantly enhancing content creation, reuse, repurposing, and distribution.

WRC Promoter has adopted Moments Lab’s Cloud Media Hub and Live Asset Manager products, powered by the company’s groundbreaking MXT-1.5 multimodal AI indexing technology. The deal includes 550TB of archive retrieval and metadata reconsolidation. This will centralize the organization’s rich heritage in a single platform and make it fully searchable from anywhere.

Moments Lab’s Live Asset Manager and live photo ingest enable WRC Promoter to schedule, capture, and record race livestreams from contributors such as NEP, RedBull Media, Tata Communications, and photographers, helping content teams to clip highlights in real time. MXT-1.5 detects and indexes all race elements, making the footage completely searchable and accelerating production workflows. Sponsors and partners can access all the best race moments through Moments Lab’s automatic Collections feature.

Moments Lab will be showcasing its suite of groundbreaking AI and cloud-based products, powered by the latest version of its AI indexing model, at IBC 2024 in Amsterdam.

You might also like...

Building Software Defined Infrastructure: Ground To Cloud

New efficient and flexible workflows like remote production and multi-site teams mean using IP to transport media between sites, and this brings its own challenges to flexible infrastructure design.

Microphones: Part 10 - Mid-Side (M-S) Recording And Processing

M-S techniques provide useful sound-field positioning and a convenient way to check mono compatibility. We explain the hard science behind this often misunderstood technique.

Building Software Defined Infrastructure: Asynchronous & Synchronous Media Processing

One of the key challenges of building software defined infrastructure is moving to a fundamentally synchronous media like video to an asynchronous architecture.

Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure

If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.

Phil Rhodes Image Capture NAB 2025 Show Floor Report

Our resident image capture expert Phil Rhodes offers up his own personal impressions of the technology he encountered walking the halls at the 2025 NAB Show.