Amagi Boosts FAST Channel Count In Brazil Through Strategic Partnership With Globo And AD Digital

Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Brazil’s Globo, one of the world’s largest media groups, through which six of the network’s free ad-supported streaming television (FAST) channels were implemented into the Amagi cloud-based playout platform. Facilitated by AD Digital, this partnership between Amagi and Globo marks a significant step forward in the exploration of FAST channels within the Brazilian market.
“The Amagi platform offers us the potential for scale, features to automate the workflow and reliability to deliver FAST channels confidently,” said Mauricio Felix, Technology Executive Director at Globo. “Working with Amagi and AD Digital, we’ve been able to implement FAST channels with more agility and at scale and move forward in exploring new distribution windows that allow us to further expand our reach.”
“Given our strong relationship with Amagi and our experience with the company’s technology, we knew the company was the right choice for Globo’s investment in FAST channels,” said Daniela Souza, CGO at AD Digital, a leading solution integrator and service provider, who, since it was founded in 1994, has developed a strong project portfolio on the media and entertainment market. “We believe this collaboration will drive innovation and growth across Latin America’s FAST channel ecosystem.”
“Globo is an industry giant with a history of leveraging the latest technology to enhance its broadcast and content delivery capabilities,” said Ronaldo Dias, Sales Director US and LATAM at Amagi. “With its implementation of FAST channels into the Amagi playout platform, the company demonstrates significant interest in exploring the possibilities of FAST and provides a model for the larger LATAM media and entertainment marketplace as the FAST ecosystem continues to grow.”
You might also like...
Disruptive Future Technologies For HDR & WCG
Consumer demands and innovations in display technology might change things for the future but it is standardization which perhaps holds the most potential for benefit to broadcasters.
EdgeBeam Wireless Technology Furthers ATSC 3.0 Datacasting
Simultaneous broadcast of real-time data to an unlimited number of one-way receivers and locations is the unique catalyst of the amazing potential of the Broadcast Internet. EdgeBeam Wireless is a new market offering from a group of TV broadcasters seeking…
IP Security For Broadcasters: Part 11 - EBU R143 Security Recommendations
EBU R143 formalizes security practices for both broadcasters and vendors. This comprehensive list should be at the forefront of every broadcaster’s and vendor’s thoughts when designing and implementing IP media facilities.
The Interactive Rights Technology Ecosystem: Part 1
As we continue our dive into the new frontier of Interactive Rights we delve deeper into the Interactive Rights technology ecosystem with an exploration of the required functionality and the components required to deliver it.
IP Security For Broadcasters: Part 10 - NATS Advanced Messaging
As IT and broadcast infrastructures become ever more complex, the need to securely exchange data is becoming more challenging. NATS messaging is designed to simplify collaboration between often diverse software applications.