ITV Teams Up With Friend MTS In The Battle Against Piracy

Friend MTS, a leading provider of video content security solutions, has announced that ITV, the UK’s largest commercial broadcaster, has chosen Friend MTS’s anti-piracy services to help protect ITV content.

With Friend MTS’s 24x7 Global Monitoring service, ITV will protect its main linear channels across broadcast and streaming platforms. These channels feature exclusive, premium content including Six Nations Rugby, the FA Cup, the England Women’s football team matches, the upcoming UEFA EURO 2024 tournament, entertainment including The Masked Singer and Celebrity Big Brother, and drama such as Red Eye and Trigger Point.

ITV’s decision to partner with Friend MTS is based on the company’s proven results with other major broadcasters and content owners. Using its best-in-class global monitoring platform, which includes proprietary, award-winning fingerprinting technology and automated detection systems, backed by a highly experienced 24x7 operations team, Friend MTS will identify illegal streams across the internet for immediate takedown, and facilitate the removal of links from primary search engines. The result is comprehensive, highly effective monitoring and enforcement against content fraud.

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