Skandha Launches Powerful AI-based Proof-of-delivery Ad Verification Tool For Live Sports Platforms

Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has launched Evince, a unique AI-based Ad verification tool that offers total peace of mind to live sports streaming platforms and advertising agencies.

Designed to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, the AI-enabled technology automates the detection and capture of primary and secondary Ad elements on live sport streams. With Evince, advertising agencies and advertisers can see exactly how an Ad appeared on a specific channel via mobile, digital, or CTV, and at what point during a live event. The solution ensures that contractual obligations are met by providing advertisers with automated visual proof-of-delivery.

Ad placement and timing are crucial during live sports events. Evince provides visual evidence that an Ad has been served by using AI to detect Ad elements displayed in a live sport stream. It captures and meticulously records each one as a video or image file with timestamps, using metadata to automate file names relating to the commercial ID and brand.

Video spot Ads (including those carrying QR codes) are saved as files in MP4 format and L-Band, Aston, and Bug Ads are saved as PNG, JPG & MOV files. The files are instantaneously and securely stored in the cloud so that each Ad insertion record can be accessed reliably in real-time.

Skandha developed the new AI-based technology after a customer approached them to find a way to provide visual proof to their advertisers that 100% of Ads were being served and displayed correctly during the streaming of a live cricket match.

Evince provides complete peace of mind to live sports streaming platforms and helps broadcasters and OTT platforms to fulfill contractual obligations with advertisers. 

You might also like...

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 2

The first part of this article described how Streamers, especially national Public Service Broadcasters, must grapple with the TV landscape to deliver Streaming services that fully satisfy the viewers while simultaneously making an efficient investment in technology. Netflix has set…

Video Quality: Part 4 - Video Quality Focus On Generative AI

We continue our mini-series about Video Quality, with a discussion of how Generative AI is making a growing impact on all aspects of video quality, from basic upscaling and image enhancement, to improving the value of search, as well as…

Improving Monetization Through Addressable Advertising

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

BEITC 24 Report: RF Fault Monitoring Beyond VSWR

State-of-the-art VSWR measurement and monitoring of broadcast transmission infrastructure is limited to in-band reflected power and typically incapable of detecting matched arcs. Finding and isolating the source of intermittent arcing and other tricky RF issues has recently become significantly easier.

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 1

Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain.