Skandha Launches Powerful AI-based Proof-of-delivery Ad Verification Tool For Live Sports Platforms
Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has launched Evince, a unique AI-based Ad verification tool that offers total peace of mind to live sports streaming platforms and advertising agencies.
Designed to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, the AI-enabled technology automates the detection and capture of primary and secondary Ad elements on live sport streams. With Evince, advertising agencies and advertisers can see exactly how an Ad appeared on a specific channel via mobile, digital, or CTV, and at what point during a live event. The solution ensures that contractual obligations are met by providing advertisers with automated visual proof-of-delivery.
Ad placement and timing are crucial during live sports events. Evince provides visual evidence that an Ad has been served by using AI to detect Ad elements displayed in a live sport stream. It captures and meticulously records each one as a video or image file with timestamps, using metadata to automate file names relating to the commercial ID and brand.
Video spot Ads (including those carrying QR codes) are saved as files in MP4 format and L-Band, Aston, and Bug Ads are saved as PNG, JPG & MOV files. The files are instantaneously and securely stored in the cloud so that each Ad insertion record can be accessed reliably in real-time.
Skandha developed the new AI-based technology after a customer approached them to find a way to provide visual proof to their advertisers that 100% of Ads were being served and displayed correctly during the streaming of a live cricket match.
Evince provides complete peace of mind to live sports streaming platforms and helps broadcasters and OTT platforms to fulfill contractual obligations with advertisers.
You might also like...
Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure
If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.
Neutral TV Operating Systems
TV OSs have become pivotal to both smart TVs and streaming services as consumers continue to cut the cord. There is growing interest not just among TV makers but also major streaming and advertising platforms in neutral TV OSs independent…
Sweden’s Accelerating Journey From DTT To OTT
2025 may be a watershed year for the broadcast delivery switchover from DTT (Digital Terrestrial Television) to IP (Internet Protocol). We know that an increasing number of viewers of broadcaster content are turning to their favorite streaming apps to watch the…
Microphones: Part 9 - The Science Of Stereo Capture & Reproduction
Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.
Monitoring & Compliance In Broadcast: Monitoring Cloud Networks
Networks, by their very definition are dispersed. But some are more dispersed than others, especially when we look at the challenges multi-site and remote teams face.