Pebble To Launch Ground-breaking PRIMA Software Platform At NAB Show 2024

Pebble, a leading automation, content management, and integrated channel specialist, is delighted to announce that it will be launching its latest innovation, PRIMA, at NAB Show 2024.

PRIMA, the Platform for Real-time Integrated Media Applications, has been designed to provide a unified set of services targeting flexible deployment, security, economic scalability, and centralised management. It has been built from the ground up to utilise leading technologies in a way that addresses the rapidly evolving needs of Pebble’s growing customer base.

The initial product set for PRIMA leverages Pebble’s core business of channel origination and consists of applications covering playout, workflow, and control. Media and broadcast organisations deploying PRIMA solutions will benefit from Pebble’s many years at the forefront of developing playout, channel origination, and file-based workflow management, as well as PRIMA’s integration of Pebble’s leading NMOS-based IP stream configuration and management to ensure future-proof workflows.

PRIMA is being introduced alongside Pebble’s established range of playout solutions, and has been carefully designed to both integrate with and expand the capabilities of the existing product line. PRIMA also significantly expands the range of customer applications that Pebble can address, leading to exciting new opportunities for the company as it looks to further develop its market-leading technology to occupy new niches in the broadcast and media ecosystem.

You might also like...

Minimizing OTT Churn Rates Through Viewer Engagement

A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.

Designing IP Broadcast Systems: Where Broadcast Meets IT

Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.

Network Orchestration And Monitoring At NAB 2024

Sophisticated IP infrastructure requires software layers to facilitate network & infrastructure planning, orchestration, and monitoring and there will be plenty in this area to see at the 2024 NAB Show.

Encoding & Transport For Remote Contribution At NAB 2024

As broadcasters embrace remote production workflows the technology required to compress, encode and reliably transport streams from the venue to the network operation center or the cloud become key, and there will be plenty of new developments and sources of…

Standards: Part 7 - ST 2110 - A Review Of The Current Standard

Of all of the broadcast standards it is perhaps SMPTE ST 2110 which has had the greatest impact on production & distribution infrastructure in recent years, but much has changed since it’s 2017 release.