NxTV Brings FAST Channels To Brazil With Broadpeak’s Server-Side Ad Insertion Solution
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Brazilian operator NxTV is using an innovative targeted advertising solution from Broadpeak to monetize its new free ad-supported streaming TV (FAST) channels.
NxTV is leveraging a dynamic ad insertion (DAI) application on broadpeak.io, Broadpeak’s software as a service (SaaS) platform, to simplify the delivery of targeted ads. Broadpeak’s server-side ad insertion (SSAI) solution offers unparalleled ease of use and a short time to market, which is critical for breaking into the FAST market.
NxTV now offers 10 FAST channels on its SoPlay video streaming service in São Paulo. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content. The SSAI technology is pre-integrated with all major ad servers on the market, which has reduced the time to market for NxTV’s targeted ad streaming services and enabling quick content monetization. In addition, broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.
You might also like...
HDR Picture Fundamentals: Brightness
This article describes one of the fundamental principles of broadcast - how humans perceive light, how this relates to the technology we use to capture and display images, and how this relates to HDR & Wide Color Gamut
Virtualization - Part 2
In part one, we saw how virtualization is nothing new and that we rely on it to understand and interact with the world. In this second part, we will see how new developments like the cloud and Video Over IP…
The Big Guide To OTT - The Book
The Big Guide To OTT ‘The Book’ provides deep insights into the technology that is enabling a new media industry. The Book is a huge collection of technical reference content. It contains 31 articles (216 pages… 64,000 words!) that exhaustively explore the technology and…
Pioneering 5G Broadcast In The USA
As momentum for 5G Broadcast around the world slowly grows, we catch up with progress in the USA with recent and forthcoming trials.
Virtualization - Part 1
As progress marches us resolutely onwards to a future broadcast infrastructure that will almost certainly include of a lot more software running on cloud-based infrastructure, this seems like a good moment to consider the nature of Virtualization.