NxTV Brings FAST Channels To Brazil With Broadpeak’s Server-Side Ad Insertion Solution
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Brazilian operator NxTV is using an innovative targeted advertising solution from Broadpeak to monetize its new free ad-supported streaming TV (FAST) channels.
NxTV is leveraging a dynamic ad insertion (DAI) application on broadpeak.io, Broadpeak’s software as a service (SaaS) platform, to simplify the delivery of targeted ads. Broadpeak’s server-side ad insertion (SSAI) solution offers unparalleled ease of use and a short time to market, which is critical for breaking into the FAST market.
NxTV now offers 10 FAST channels on its SoPlay video streaming service in São Paulo. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content. The SSAI technology is pre-integrated with all major ad servers on the market, which has reduced the time to market for NxTV’s targeted ad streaming services and enabling quick content monetization. In addition, broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.
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