French Federation Of Basketball Streamlines Content Archiving And Discovery With Newsbridge

The French Federation of Basketball (FFBB) has deployed Newsbridge Cloud Media Hub and mobile app to improve the efficiency of content archiving, discovery, and sharing.

Offering unparalleled scalability, the Cloud Media Hub enables FFBB to quickly share highlights with clubs, players, partners, journalists, sponsors, and more.

The Cloud Media Hub centralizes, auto-indexes, and archives FFBB content, enabling photos and video to be rapidly uploaded during basketball games and shared with various stakeholders on the go. With the Cloud Media Hub, editors can find valuable content within just a few seconds of the game starting — about six times faster than before. Basketball players have easy access to content using the Cloud Media Hub’s intelligent collections feature. Players simply log on to the Newsbridge mobile app to share footage from their games and other engagements directly with followers on social media.

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