Ai-Media Launches 24/7 Live Subtitling On GB News – A UK Broadcast First

UK Broadcaster GB News becomes the first to simplify subtitle delivery with Ai-Media’s end-to-end subtitling technology and market leading infrastructure.

GB News now subtitles its 24/7 coverage with up to 98.5% accuracy thanks to Ai-Media’s Smart Lexi hybrid subtitling solution, which combines ASR automation with expert human curation. Smart Lexi subtitles are delivered to screens via Ai-Media’s iCap Encode Pro SDI encoder and its iCap Network – the largest and most reliable subtitle delivery network in the world.

Trusted by major broadcasters worldwide, Ai-Media’s end-to-end subtitling technology and infrastructure helps ensure simplified production workflows and reliable, low-latency subtitle display, while reducing operational costs.

GB News decided to invest in subtitles due to its commitment to be accessible to all viewers across the UK, choosing Ai-Media for its ability to deliver high accuracy subtitles at significantly lower cost than traditional human subtitles.

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