Ateme Exceeds Low-latency Video Expectations For Cyta’s Premium OTT Channels
Cyta (Cyprus Telecommunications Authority), a provider of integrated electronic communications in Cyprus, recently installed a low-latency solution for encoding and packaging from Ateme, reducing latency for its premium OTT channels beyond its initial expectations.
High latency can be a significant problem for OTT channels, particularly for sports coverage, where the delay from live streaming can spoil a crucial moment in a match or event for subscribers. Cyta’s OTT channels were experiencing significant latency compared to the IPTV latency reached on their Set-Top Boxes (STBs).
The goal was to reduce the latency for its 20 premium OTT channels to less than five seconds from the source.
Having worked with Ateme to install a successful Video-On-Demand file transcoding solution, Cyta again approached them to discuss and solve the key challenge of achieving its low-latency goals. Following in-depth consultation, Cyta selected Ateme’s encoding and packaging software solutions that allow content to be processed and delivered in less than four seconds. The system delivers videos compatible with iOS and Android devices (smartphones, tablets, and TVs) as well as Windows and MAC OSX web browsers.
The installation took less than three months, with an easy integration with Cyta’s OTT Content Management System (CMS).
The results in the field exceeded Cyta’s initial expectations by achieving an end-to-end latency of under four seconds from the source for its OTT channels, enabling Cyta to remain competitive with its sports coverage and premium content while giving subscribers the best user experience in streaming.
You might also like...
HDR Picture Fundamentals: Brightness
This article describes one of the fundamental principles of broadcast - how humans perceive light, how this relates to the technology we use to capture and display images, and how this relates to HDR & Wide Color Gamut
Virtualization - Part 2
In part one, we saw how virtualization is nothing new and that we rely on it to understand and interact with the world. In this second part, we will see how new developments like the cloud and Video Over IP…
The Big Guide To OTT - The Book
The Big Guide To OTT ‘The Book’ provides deep insights into the technology that is enabling a new media industry. The Book is a huge collection of technical reference content. It contains 31 articles (216 pages… 64,000 words!) that exhaustively explore the technology and…
Pioneering 5G Broadcast In The USA
As momentum for 5G Broadcast around the world slowly grows, we catch up with progress in the USA with recent and forthcoming trials.
Virtualization - Part 1
As progress marches us resolutely onwards to a future broadcast infrastructure that will almost certainly include of a lot more software running on cloud-based infrastructure, this seems like a good moment to consider the nature of Virtualization.