AWS Marketplace is a curated digital catalogue that makes it easy for organisations to discover, procure, entitle, provision, and govern third-party software.

Facing technology obsolescence and media degradation, all forms of media are now at risk of permanent loss within the next few years if urgent action is not taken to convert media on videotapes, audiotapes and film into data.

Media organisations facing these challenges can now consume DAMsmart’s services through their AWS account and take advantage of DAMsmart’s knowledge of AWS’s media services. DAMsmart has extensive expertise in preparing analogue media files for specific cloud-based media asset management (MAM) solutions.

DAMsmart General Manager, Joe Kelly, said, “DAMsmart is the largest commercial film, tape and audio to digital conversion service provider in the Southern Hemisphere specifically equipped to deliver the highest quality digitisation of legacy audio-visual formats. From a single tape or film to the largest broadcast library, we are experts at ensuring your legacy content retains value and remains accessible in the 21st century. Our customers can now access all of DAMsmart’s services via the AWS Marketplace, making it even easier and more convenient to digitise and protect your most valuable media assets.”

DAMsmart’s key service offerings available now via the AWS Marketplace:

• Up conversion from SD to HD and higher
• Restoration of legacy content in any form to maximise monetisation opportunities for your collection
• Quality assessment and reporting
• Localisation and delivery services
• Metadata customisation capabilities to ensure compatibility to client MAM platform
• Creation of rich media archives to suit any requirements
• Data-migration for media specific collections from legacy and current generation linear tape-open (LTO) formats to cloud or disc storage