Narrative Entertainment Relaunches Sony TV Channels With BTS Enterprise

Narrative Entertainment has launched its recently acquired channels using Broadcast Traffic Systems’ (BTS) Enterprise solution to manage its systems in a single integrated application. The launch follows Narrative’s acquisition of Sony Pictures Television’s UK channel portfolio. The transition was managed on behalf of Narrative Entertainment by The Hawk Media Partnership.

BTS Enterprise is presented as a scalable application offering all the modules and features needed to manage a Channel Management and/or Ad-Sales operation. Using it, Narrative is able to manage all complex graphical effects, programme databases and licensing rights.

Narrative Entertainment UK took over seven channels earlier this year, rebranding four movie channels under the brand name ‘Great!’. The three children’s channels continue to run as POP, POP Max and Tiny POP. Narrative also took control of all digital assets associated with the channels.

Kelly Beavan, Head of Operations, Narrative Entertainment, commented: “Following in the footsteps of a well-established brand meant that we needed to continue to broadcast with minimal disruption. BTS has enabled us to transition seamlessly from our existing infrastructure and will allow us to exploit the large catalogue of programming that the new channels have access to.”

Craig Buckland, Technical Director, BTS, added: “The channels were previously managed using multiple systems which were becoming difficult to monitor. Enterprise consolidates assets to streamline channel management and will provide Narrative with a fast, reliable and futureproof workflow.”

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