“Technologies, like those embedded in Advanced HDR by Technicolor, will greatly enhance how consumers experience OTA broadcasts, even as NEXTGEN TV enables broadcasters to compete even more effectively in the OTT market,” says Tony Bozzini, Head of Business Development with Advanced HDR by Technicolor. “The availability of free high-quality programming – especially sports and live event broadcasts – will provide consumers who purchase the equipped ULED TVs from Hisense with immediate return on their investments.”

Demand for bigger and better TVs continues to grow. As a result, picture quality remains a top priority for consumers looking for premium content experiences. Hisense’s new U8H and U9H TVs introduce Mini LED to the 2022 lineup, delivering HDR.

“The collaboration with ATSC 3.0 to market compatible TVs furthers Hisense’s commitment to bring consumers more of what they want through innovation with key industry partners,” says David Gold, President of Hisense USA. “Hisense, ATSC 3.0 and Advanced HDR by Technicolor are working to deliver technologies that will allow all viewers – including sports fans and gamers – to enjoy the latest next-gen features with a tear-free, stutter-free and low latency HDR experience.”