Bitcentral Acquires Powr.tv For OTT Streaming Engine
Bitcentral has acquired Powr.tv to integrate the latter’s direct-to-consumer video publishing package with its FUEL platform to provide one unified workflow to simplify video management, for delivery of live and linear VOD streaming.
The Powr.tv end-to-end platform allows media network and content owners to deploy OTT and Mobile applications as quickly as possible given current technology, broaden their reach to new audiences, and increase their revenue.
Since its inception in 2016, Powr.tv’s OTT publishing platform has amassed over 10 million cumulative installs worldwide, with more than 200 apps in its portfolio to serve Apple, Google, Roku, and Amazon customers, including BlazeTV, BroadwayOnDemand, Nosey, and Studio71.
The combined system includes turn-key premium OTT application deployment, dynamic playlisting for VOD, live and linear content, along with support for advertising (AVOD), subscription (SVOD), and transactional (TVOD) business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.
“Media and Entertainment companies need a streaming platform that is flexible enough to support any business model, be easy to deploy, manage and maintain, and at the same time enable unique functionality for building and nurturing thriving content communities,” said Steve Petilli, CEO, Bitcentral.
Financial details of the acquisition were not disclosed.
You might also like...
Generative AI & Content Recommendation
Many major broadcasters are at least investigating how Generative AI can enhance content recommendation, partly by exploiting the ability to combine attributes across video, audio, text and graphics. These are early days though, with research still being conducted by universities…
BEIT Conference Sessions At NAB 2025 Report - Part 1
The BEITC conference sessions at the 2025 NAB Show were varied and fascinating. Here our transmission specialist Ned Soseman summarizes his pick of the sessions of most relevance to the US broadcast market.
Authenticity And Trust In Media
Our resident digital philosopher Dave Shapton asks us all to consider whether we know what is real and how much we value authenticity.
Monitoring & Compliance In Broadcast: File Based Monitoring In Production Systems
File based monitoring tools sit at the heart of broadcast workflow. As production requirements evolve to embrace remote production and multi-site teams, such systems must also evolve to meet the new challenges.
Content Steering Goes Mainstream After Standardization
Tests have confirmed that content steering will boost performance and resilience of multi-CDN delivery networks. Following standardization by the DASH Industry Forum and then ETSI, it is becoming integral to streaming infrastructures, working autonomously and upgraded transparently in the field.