Bitcentral Acquires Powr.tv For OTT Streaming Engine
Bitcentral has acquired Powr.tv to integrate the latter’s direct-to-consumer video publishing package with its FUEL platform to provide one unified workflow to simplify video management, for delivery of live and linear VOD streaming.
The Powr.tv end-to-end platform allows media network and content owners to deploy OTT and Mobile applications as quickly as possible given current technology, broaden their reach to new audiences, and increase their revenue.
Since its inception in 2016, Powr.tv’s OTT publishing platform has amassed over 10 million cumulative installs worldwide, with more than 200 apps in its portfolio to serve Apple, Google, Roku, and Amazon customers, including BlazeTV, BroadwayOnDemand, Nosey, and Studio71.
The combined system includes turn-key premium OTT application deployment, dynamic playlisting for VOD, live and linear content, along with support for advertising (AVOD), subscription (SVOD), and transactional (TVOD) business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.
“Media and Entertainment companies need a streaming platform that is flexible enough to support any business model, be easy to deploy, manage and maintain, and at the same time enable unique functionality for building and nurturing thriving content communities,” said Steve Petilli, CEO, Bitcentral.
Financial details of the acquisition were not disclosed.
You might also like...
Future Technologies: Asynchronous Transport
In this first in a series of articles considering technologies of the near future and how they might transform how we think about broadcast, we begin with the potential for asynchronous transport streams.
Next-Gen 5G Contribution: Part 1 - The Technology Of 5G
5G is a collection of standards that encompass a wide array of different use cases, across the entire spectrum of consumer and commercial users. Here we discuss the aspects of it that apply to live video contribution in broadcast production.
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era
In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…