Marketron Integration Suite.
The Marketron Integration Suite leverages open APIs, connectors, and custom integrations to give customers the ability to consolidate disparate data sources into a single ecosystem. In doing so, the Marketron says it will helpsusers to reduce bottlenecks, realize greater visibility, and drive increased revenue.
“The Marketron Integration Suite enables our customers to save time by automating daily tasks, bringing digital and linear orders into one system and accessing better reports all while building a best-in-breed technology stack,” said Jimshade Chaudhari, SVP of product development at Marketron. “The ability for customers to use their data wherever they want, within our ecosystem and beyond, is invaluable in enabling more efficient, agile, and informed operations.”
The suite consists of: open APIs, connectors, and custom integrations: Open APIs within the suite enable customers to access their data on their own. Connectors serve as prebuilt integrations into top business platforms many media organizations already use today, such as customer relationship management (CRM) platforms. With these prebuilt connectors, Marketron takes care of setup, management, and maintenance.
Customers can also take advantage of custom integrations, collaborating with Marketron’s data architects to strategize solutions that address their specific objectives.
“Data is transformational, and our clients succeed when their data is accessible and available across all the platforms they use. The Marketron Integration Suite makes this a reality, and data integration will continue to be a core focus of Marketron solutions moving forward,” added Chaudhari.
You might also like...
This article describes the various codecs in common use and their symbiotic relationship to the media container files which are essential when it comes to packaging the resulting content for storage or delivery.
This list of file container formats and their extensions is not exhaustive but it does describe the important ones whose standards are in everyday use in a broadcasting environment.
Artificial Intelligence (AI) – which we should all really be calling Machine Learning - has found many applications within the media & entertainment world, driving innovation and pushing the boundaries of video production technology and advanced workflows. There’s a little sec…
Outside broadcast adds layers of complexity to audio workflows. We discuss the many approaches to hybrid remote production and discuss the challenges of integrating temporary or permanently distributed production teams.
This article gives an overview of the various codec specifications currently in use. ISO and non-ISO standards will be covered alongside SMPTE 2110 elements to contextualize all the different video coding standard alternatives and their comparative efficiency - all of which…