“Marketron REV transforms the sales process with unprecedented efficiency, so sellers gain the freedom to focus more time on hitting quotas,” said Jimshade Chaudhari, SVP of product at Marketron. “Because the platform eliminates redundancies, automates administrative tasks, and empowers broadcasters to price inventory more accurately, sellers no longer have that swivel chair experience. Simply put, the Marketron REV platform accelerates revenue.”

Equipped with an integrated CRM, Marketron REV streamlines customer management and makes it easy for salespeople to track opportunities, the company says. Visual dashboards and filtering options give sellers greater control in managing and monitoring their deals. It says that the platform ensures proposal and order accuracy with real-time insight into avails. Its optimizer feature automatically places spots based on customizable cost efficiency or even placement settings. Algorithms drive dynamic pricing directly from existing traffic systems, allowing Marketron REV to set spot prices automatically that maximize revenue based on current fill rates, timelines, and other key factors.

Rick Ducey, md at BIA Advisory Services notes, “Scalability and efficiency across the sales process are crucial for broadcasters to grow revenue. By consolidating much of the workflow, platforms like REV allow salespeople to focus on revenue-generating activities. We see a significant need for this as competition for ad dollars increases.”

Sellers can convert proposals to orders “in just seconds”, send them for rapid approval, and execute them in most TV and radio traffic systems, including non-Marketron platforms such as WideOrbit. With configurable settings for floor and ceiling rate controls, as well as discount tolerances for each salesperson, Marketron REV accelerates the approval process while protecting margin.