Marketron REV Platform Streamlines Sales Processes For TV And Radio

Marketron REV is presented as a new sales growth platform for broadcast TV and radio sales professionals.

Marketron REV transforms the sales process with unprecedented efficiency, so sellers gain the freedom to focus more time on hitting quotas,” said Jimshade Chaudhari, SVP of product at Marketron. “Because the platform eliminates redundancies, automates administrative tasks, and empowers broadcasters to price inventory more accurately, sellers no longer have that swivel chair experience. Simply put, the Marketron REV platform accelerates revenue.”

Equipped with an integrated CRM, Marketron REV streamlines customer management and makes it easy for salespeople to track opportunities, the company says. Visual dashboards and filtering options give sellers greater control in managing and monitoring their deals. It says that the platform ensures proposal and order accuracy with real-time insight into avails. Its optimizer feature automatically places spots based on customizable cost efficiency or even placement settings. Algorithms drive dynamic pricing directly from existing traffic systems, allowing Marketron REV to set spot prices automatically that maximize revenue based on current fill rates, timelines, and other key factors.

Rick Ducey, md at BIA Advisory Services notes, “Scalability and efficiency across the sales process are crucial for broadcasters to grow revenue. By consolidating much of the workflow, platforms like REV allow salespeople to focus on revenue-generating activities. We see a significant need for this as competition for ad dollars increases.”

Sellers can convert proposals to orders “in just seconds”, send them for rapid approval, and execute them in most TV and radio traffic systems, including non-Marketron platforms such as WideOrbit. With configurable settings for floor and ceiling rate controls, as well as discount tolerances for each salesperson, Marketron REV accelerates the approval process while protecting margin.

You might also like...

Standards: Part 4 - Standards For Media Container Files

This article describes the various codecs in common use and their symbiotic relationship to the media container files which are essential when it comes to packaging the resulting content for storage or delivery.

Standards: Appendix E - File Extensions Vs. Container Formats

This list of file container formats and their extensions is not exhaustive but it does describe the important ones whose standards are in everyday use in a broadcasting environment.

Metadata Is Key To Unlocking AI’s Potential

Artificial Intelligence (AI) – which we should all really be calling Machine Learning - has found many applications within the media & entertainment world, driving innovation and pushing the boundaries of video production technology and advanced workflows. There’s a little sec…

Audio For Broadcast: Outside Broadcast Workflows

Outside broadcast adds layers of complexity to audio workflows. We discuss the many approaches to hybrid remote production and discuss the challenges of integrating temporary or permanently distributed production teams.

Standards: Part 3 - Standards For Video Coding

This article gives an overview of the various codec specifications currently in use. ISO and non-ISO standards will be covered alongside SMPTE 2110 elements to contextualize all the different video coding standard alternatives and their comparative efficiency - all of which…