Irdeto Joins AWS Media And Entertainment Initiative

Media security firm Irdeto, based in Amsterdam, has joined the AWS for Media & Entertainment initiative from Amazon Web Services (AWS).

This was set up to help pay TV operators, OTT service providers and content owners provide a secure and scalable, cloud-based personal media experience for their consumers.

Most of Irdeto’s media services are already hosted on AWS and support customers running on the platform, allowing them to conduct their entire workflow on the cloud as securely and efficiently as possible. Irdeto and AWS have a relationship dating back almost a decade, which was reinforced when Irdeto launched its AWS cloud-native multi-DRM in 2015.

AWS for Media & Entertainment is an initiative featuring new and existing services and technology from AWS and AWS Partners, developed specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS for Media & Entertainment simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.

Consumers meanwhile are using an increasingly wide range of devices to watch their favorite programs, which increases the cost and complexity of managing hardware and software upgrades to ensure the secure delivery of content. Irdeto Control, exploiting AWS’s scalable and geo redundant cloud services, is a studio-grade Digital Rights Management (DRM) and policy management package designed for secure delivery of premium content across the most popular end-user devices. It is a managed service in the cloud offering SLAs up to 99.999% and auto-scaling to handle traffic spikes. 

You might also like...

BEITC 24 Report: Worldwide 5G TV Update

The appetite for broadcast content over mobile devices has reached several important milestones, providing more opportunities for the latest versions of ATSC and DVB content to be distributed as cellular data without a SIM card or a cellular subscription. The…

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 2

The first part of this article described how Streamers, especially national Public Service Broadcasters, must grapple with the TV landscape to deliver Streaming services that fully satisfy the viewers while simultaneously making an efficient investment in technology. Netflix has set…

Video Quality: Part 4 - Video Quality Focus On Generative AI

We continue our mini-series about Video Quality, with a discussion of how Generative AI is making a growing impact on all aspects of video quality, from basic upscaling and image enhancement, to improving the value of search, as well as…

Improving Monetization Through Addressable Advertising

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

BEITC 24 Report: RF Fault Monitoring Beyond VSWR

State-of-the-art VSWR measurement and monitoring of broadcast transmission infrastructure is limited to in-band reflected power and typically incapable of detecting matched arcs. Finding and isolating the source of intermittent arcing and other tricky RF issues has recently become significantly easier.