This was set up to help pay TV operators, OTT service providers and content owners provide a secure and scalable, cloud-based personal media experience for their consumers.

Most of Irdeto’s media services are already hosted on AWS and support customers running on the platform, allowing them to conduct their entire workflow on the cloud as securely and efficiently as possible. Irdeto and AWS have a relationship dating back almost a decade, which was reinforced when Irdeto launched its AWS cloud-native multi-DRM in 2015.

AWS for Media & Entertainment is an initiative featuring new and existing services and technology from AWS and AWS Partners, developed specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS for Media & Entertainment simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.

Consumers meanwhile are using an increasingly wide range of devices to watch their favorite programs, which increases the cost and complexity of managing hardware and software upgrades to ensure the secure delivery of content. Irdeto Control, exploiting AWS’s scalable and geo redundant cloud services, is a studio-grade Digital Rights Management (DRM) and policy management package designed for secure delivery of premium content across the most popular end-user devices. It is a managed service in the cloud offering SLAs up to 99.999% and auto-scaling to handle traffic spikes.