AWS MI solutions are claimed to allow organizations to analyze their media content, discover new insights and opportunities, and increase the lifetime value of the content. These make it easy to add machine learning (ML) to media content workflows and enable customers to deploy smarter and more efficient supply chains.

“Having a tight integration between the Rally Media Supply Chain Platform and AWS Media Intelligence solutions gives our customers even more ways to optimize their media supply chains and streamline operations,” said Simon Eldridge, chief product officer for SDVI.

“Leveraging leading machine learning capabilities to accelerate the process of analyzing video and extracting important metadata means that the human portion of any media supply chain will be more productive and efficient. This integration illustrates how our customers are using Rally and AWS to dramatically increase the amount of content they can push through a cloud-based media supply chain.”

The integration of Rally and AWS MI solutions means that supply chains created in Rally can have process steps that create jobs for specific AWS ML services, such as Amazon Rekognition or Amazon Transcribe. Rally triggers the start of each job, monitors progress, and stores the resulting metadata for use downstream in the supply chain. For example, Rally can invoke an Amazon Rekognition job to identify all black segments in a video asset and then pass that information on to an editor for adjustment using timed metadata to help the editor quickly jump directly to the segments requiring attention.