SDVI Integrates AWS Media Intelligence Solutions

SDVI has announced that its Rally Media Supply Chain Platform integrates and manages Amazon Web Services (AWS) Media Intelligence (MI) solutions.

AWS MI solutions are claimed to allow organizations to analyze their media content, discover new insights and opportunities, and increase the lifetime value of the content. These make it easy to add machine learning (ML) to media content workflows and enable customers to deploy smarter and more efficient supply chains.

“Having a tight integration between the Rally Media Supply Chain Platform and AWS Media Intelligence solutions gives our customers even more ways to optimize their media supply chains and streamline operations,” said Simon Eldridge, chief product officer for SDVI.

“Leveraging leading machine learning capabilities to accelerate the process of analyzing video and extracting important metadata means that the human portion of any media supply chain will be more productive and efficient. This integration illustrates how our customers are using Rally and AWS to dramatically increase the amount of content they can push through a cloud-based media supply chain.”

The integration of Rally and AWS MI solutions means that supply chains created in Rally can have process steps that create jobs for specific AWS ML services, such as Amazon Rekognition or Amazon Transcribe. Rally triggers the start of each job, monitors progress, and stores the resulting metadata for use downstream in the supply chain. For example, Rally can invoke an Amazon Rekognition job to identify all black segments in a video asset and then pass that information on to an editor for adjustment using timed metadata to help the editor quickly jump directly to the segments requiring attention.

You might also like...

Scalable Dynamic Software For Broadcasters: Part 1 - Introduction

IP has succeeded in abstracting away the media essence from the underlying transport stream, and in doing so is providing scalable and dynamic solutions that are facilitated through cloud technologies and software.

Productive Cloud Workflows - Part 1

IP is an enabling technology that facilitates the use of data centers and cloud technology to power media workflows. The speed with which COTS (Commercial Off The Shelf) hardware can now process data means video and audio signals can be…

Mass Audience Broadcasting To Mobile With 5G Broadcast - Part 2

In the last article we looked at why TCP/IP internet delivery is incredibly difficult to scale and how 5G-NR can overcome its limitations. In this article we dig deeper into 5G-NR to understand why it is such a powerful…

Broadcast Audio Workflow: Part 2 - Entertainment With An Audience

We continue our discussion of broadcast audio workflow with multi-award winner Robert Edwards. We look at the many challenges that come when a live audience is added to the broadcast mix.

Mass Audience Broadcasting To Mobile With 5G Broadcast - Part 1

Viewers are making it clear that they want to watch live events from their mobile devices as well as from the comfort of their own homes. Although internet streaming has given us a hint of what is achievable, its inability…