California based Envoi has launched a metadata-as-a-service offering for its cloud-based content management, distribution, and monetization platform, in partnership with Meta.
Media and entertainment companies will now be able to contract Envoi to input key metadata into their content libraries, using a combination of AI tagging and manual data entry.
Envoi’s metadata-as-a-service tagging is EIDR compliant and simplifies content libraries by generating a universal ID for one master audio-visual asset. Multiple versions of the asset are managed by creating variations of the master EIDR title. The ID variants include key information on the title, region and compatibility with different platforms. The process ensures that content is kept secure by including access rights information specific to each version.
Envoi’s customers will gain the ability to input and register new titles with EIDR. The ‘API Gateway’ on the Meta platform makes all of the metadata available to selected third party sources such as broadcasters or streaming platforms via API integration. This Envoy claims will streamline the process of providing rich contextual metadata, such as editorial material, high resolution imagery, and video content such as trailers and screeners.
Another crucial benefit for the international media and entertainment market is Meta’s multi-language capabilities, which can support editorial and image metadata in all major global languages.
Nicholas Stokes, CEO, Envoi, commented, “In the current landscape, media companies and Hollywood studios urgently need to transition to remote content access. When used in isolation, the accuracy of AI tagging isn’t guaranteed, therefore the manual element within Envoi’s service is an essential addition to ensure metadata adheres to a consistent format.
Envoi gives filmmakers, broadcasters and video content providers a secure end-to-end video management and distribution system.
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