Essential Guide: Advertising, Regionalization & Personalization

June 9th 2020 - 09:00 AM
Tony Orme, Editor at The Broadcast Bridge

Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.

Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.

Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.

This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.

Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.

Supported by

You might also like...

Essential Guide: Flexible IP Monitoring

Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined…

Is Remote Operation Underrated?

A recent Lawo remote activities case study notes, “It should be obvious by now that remote operation has been seriously underrated. For some, it allows to save substantial amounts of money, while others will appreciate the time gained from not…

Improving Negative ARQ Protocols For Internet Delivery

In this article, George Kroon, research broadcast engineer, takes a look at how Negative ARQ protocols similar to those used for internet streaming and contribution can be improved specifically for broadcast television.

Improving Comms With 5GHz - Part 1

As broadcasters strive for more and more unique content, live events are growing in popularity. Consequently, productions are increasing in complexity resulting in an ever-expanding number of production staff all needing access to high quality communications. Wireless intercom systems are…

ATSC 3.0: Right Place, Right Time

Many people and cultures celebrate special New Year dates. Organizations designate fiscal years. Broadcasters traditionally mark their new technology year mid-April, at annual NAB Shows. Old habits die hard.