Essential Guide: OTT (or is it ABR?)

May 26th 2020 - 09:00 AM
Tony Orme, Editor at The Broadcast Bridge

Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.

Consequently, engineers have developed solutions to make the best of an imperfect system and have succeeded in delivering high-quality streamed media over the internet. This in turn has led to some incredibly innovative and technological advances to provide resilient streamed media for a whole plethora of mobile and static viewing devices, from mobile phones to smart TVs.

This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes the challenges OTT has to solve, and how. Digging deep into both the viewer requirements and technology that provides the solutions, Jones uncovers the inner workings of OTT and explains them in easy to understand and plain English.

Adaptive bit rate (ABR) is at the center of OTT delivery and Jones uncovers the detail of its operation and the implications this has for latency, as well as resilient and accurate delivery. CMAF, HLS, and chunk size optimization are all discussed to help engineers, technologists, and anybody looking to expand their knowledge of OTT and streaming media over the internet.

Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand how we use OTT and why.

Supported by

You might also like...

Microservices For Broadcasters - Part 2

This is the second instalment of our extended article exploring the use of Microservices.

The Sponsors Perspective: How Does Flexible Access Change The Way Vizrt Serves Customers?

Flexible Access is our way of responding to customer needs we see in the market. At a high level, it is about putting our customer experience first and foremost. In these uncertain times, our customers need to produce more stories,…

The World Of OTT (Content Pt4) - Personalizing Content For Maximum Impact

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live…

For Remotely Located Production Teams, Cloud Storage Is Making The Difference

As the world went remote in 2020, many businesses turned to cloud technology to help keep content flowing, causing a massive spike in cloud adoption. As one data point, Signiant reported a more than 230% increase in data moving into and out…

When Implementing 100G IP Media Networks, Professional Services Can Be Your Best Friend

Keeping up with the rapid advancements of new technology in media production and distribution can be a daunting task for broadcasters, service providers and media companies as they try to navigate highly competitive waters and keep their businesses successful. Staffing…