Essential Guide: OTT (or is it ABR?)

May 26th 2020 - 09:00 AM
Tony Orme, Editor at The Broadcast Bridge

Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.

Consequently, engineers have developed solutions to make the best of an imperfect system and have succeeded in delivering high-quality streamed media over the internet. This in turn has led to some incredibly innovative and technological advances to provide resilient streamed media for a whole plethora of mobile and static viewing devices, from mobile phones to smart TVs.

This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes the challenges OTT has to solve, and how. Digging deep into both the viewer requirements and technology that provides the solutions, Jones uncovers the inner workings of OTT and explains them in easy to understand and plain English.

Adaptive bit rate (ABR) is at the center of OTT delivery and Jones uncovers the detail of its operation and the implications this has for latency, as well as resilient and accurate delivery. CMAF, HLS, and chunk size optimization are all discussed to help engineers, technologists, and anybody looking to expand their knowledge of OTT and streaming media over the internet.

Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand how we use OTT and why.

Supported by

You might also like...

The Battle To Beat Content Piracy

OTT operators need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could bring video piracy to dramatically lower levels.

The Future Of Sports Media & Fan Engagement

This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly…

(Re)bundling Is Coming – OTT Is Retransforming The Media Industry

OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.

Improving Monetization Through Addressable Advertising

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

An Introduction To Network Observability

The more complex and intricate IP networks and cloud infrastructures become, the greater the potential for unwelcome dynamics in the system, and the greater the need for rich, reliable, real-time data about performance and error rates.