LTN Global Presents Addressable Advertising Capabilities
LTN and Crystal offer mission-critical signalling.
IP video transport solutions specialist LTN Global will be exhibiting at the 2019 NAB Show New York including AdConnect, which enables TV ad inventory owners to sell advertising on an addressable basis on any platform.
Additionally, LTN Chief Technology Officer Alan Young will moderate a Streaming Summit panel session titled "Challenges of Delivering TV-Scale Reach in an Addressable World."
"LTN Global has cultivated and integrated proven technologies from across the content life cycle to become a valuable distribution partner with robust capabilities in addressable advertising," said Young. "With technologies including Crystal's AdConnect, LTN offers the marketplace a streamlined set of solutions for addressable advertising and getting content where it needs to be on all platforms.
“Together, LTN and Crystal offer mission-critical signalling, including fingerprinting and watermarking, for seamless ad insertion on any device, as well as other unique tools that allow networks and digital platforms to monetize their content.”
These services are bolstered by LTN's recent acquisition of Make.TV, whose integration of cloud-based services into LTN's managed IP production and transmission workflows gives customers even greater control and agility in executing live video creation, distribution, and monetization.
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