​LTN Global Presents Addressable Advertising Capabilities

IP video transport solutions specialist LTN Global will be exhibiting at the 2019 NAB Show New York including AdConnect, which enables TV ad inventory owners to sell advertising on an addressable basis on any platform.

Additionally, LTN Chief Technology Officer Alan Young will moderate a Streaming Summit panel session titled "Challenges of Delivering TV-Scale Reach in an Addressable World."

"LTN Global has cultivated and integrated proven technologies from across the content life cycle to become a valuable distribution partner with robust capabilities in addressable advertising," said Young. "With technologies including Crystal's AdConnect, LTN offers the marketplace a streamlined set of solutions for addressable advertising and getting content where it needs to be on all platforms.

“Together, LTN and Crystal offer mission-critical signalling, including fingerprinting and watermarking, for seamless ad insertion on any device, as well as other unique tools that allow networks and digital platforms to monetize their content.”

These services are bolstered by LTN's recent acquisition of Make.TV, whose integration of cloud-based services into LTN's managed IP production and transmission workflows gives customers even greater control and agility in executing live video creation, distribution, and monetization.

You might also like...

The Sponsors Perspective: Broadcasters Now Need To Care About Quality Viewing Experiences

Thanks to Over-the-Top (OTT) streaming video, content owners and broadcasters have a very different relationship with the end consumer – often a direct one.

Core Insights - Leveraging Cloud Operations For Live Broadcast

More broadcasters are seeing the benefits of moving their operations to the cloud, especially as we are becoming more reliant on remote working. But the transition isn’t necessarily a linear move and hybrid working practices help us balance the u…

Broadcasters Hit By Sharp Rise In Credentials Stuffing Attacks

Broadcasters and video service providers have become ever more attractive targets of credential stuffing attacks for cyber criminals seeking both content and subscribers’ personal details.

Essential Guide: Multiviewers For Flexible Operations

IP and COTS infrastructure designs are giving us the opportunity to think about broadcast systems in an entirely different manner. Although broadcast engineers have been designing studio facilities to be flexible from the earliest days of television, the addition of…

The Sponsors Perspective: The Move Towards Next Generation Platforms

Whenever I’m asked about my opinion on the transition to IP, I always state that the impact can’t be appreciated until its history is understood. This brings into context the need for broadcasters to educate and surround themselves wit…