Playout Automation in the Virtual Environment

As consumer demand for video continues to increase, the range of delivery models expands and provides us with more ways to consume it. The challenge facing today’s broadcasters and service providers is to keep pace with this explosion in demand, and to anticipate future delivery models and behavioral trends. Whilst computer and storage clouds promise to supplement and ultimately replace today’s media factories, for these implementations to be truly beneficial, the applications and solutions they deploy must be designed and built for the virtual environment.In this article we explore how these technologies apply to ‘the guardian of the cash register’ within the broadcast facility: the playout automation system.

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