One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
In order to be sustainable OTT services must be energy-efficient. As with other production processes, just in time (JIT) principles need to be maximised to find new and fundamental efficiencies for OTT content delivery.
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
The basic goal is for consumers of video services to be highly engaged. It is easy to say but hard to do. Yet it is at the core of being a D2C streamer. D2C requires a deep understanding of the end customer’s satisfaction. But rather than this u