IP monitoring differs from SDI and AES due to the abstraction of the video, audio and metadata essence leading to new methods of measuring and monitoring levels and timing.
The Global Video Measurement Alliance (GVMA) has continued its global expansion by recruiting LADbible Group from the UK and German public service broadcaster ZDF (Zweites Deutsches Fernsehen) as new members.
The most recent Annual Video Developer Report released by Bitmovin, a provider of cloud computing and streaming technology for media distribution, finds that for the first time ever usage of the H.264 codec has dropped, from 92% to 83% (of a pool of 538 users in 65 countries). Low Latency, at 41%, was deemed the biggest challenge to video streaming.
The last year has witnessed unprecedented growth in OTT across the whole video chain from production through contribution to distribution, driven not just by the Covid-19 pandemic but also intersection of key technological and societal developments.
Media streaming over the internet is unique. Packet switched networks were never designed to deliver continuous and long streams of media but instead were built to efficiently process transactional and short bursts of data. The long streams of video and audio data are relentless in their network demands and to distribute them effectively requires the adoption of specialist CDNs.
TAG Video Systems takes advantage of over 70,000 globally deployed probing points to give users the ability to dive deep into streaming content monitoring. The company anticipates more than 100,000 probing point deployments by the end of 2021.
Television ratings service Nielsen recently released a report that showed streaming platforms pulled in a bigger share of viewers’ time then broadcast networks did. In fact, Netflix and YouTube alone now make up about 12 percent of the time Americans spend in front of their TVs.
The video streaming tide has been accelerated by the Covid-19 pandemic, but will continue to flow as relative normality returns, driving demand to monetize online content not just through subscriptions but also advertising.