Mobile World Congress has come back as a full hybrid event with a substantial physical presence in 2022 after its absence in 2020 and skeletal form in 2021, with around 55,000 attendees in Barcelona, coupled with an even larger number of online delegates.
In the previous article in this series, we looked at the challenges of streaming media for broadcasters, and in this article, we look at how specialized CDNs designed specifically for broadcast television delivers a greatly improved streaming experience for viewers.
Media streaming over the internet is unique. Packet switched networks were never designed to deliver continuous and long streams of media but instead were built to efficiently process transactional and short bursts of data. The long streams of video and audio data are relentless in their network demands and to distribute them effectively requires the adoption of specialist CDNs.
The year 2022 is the first to start with OTT already ahead of traditional linear viewing measured by total hours watched, and this is driving many content owners and broadcasters outside the realm of the great media and SVoD providers to seek ways of harmonizing their delivery across all their channels and outlets.
The new year is a time to ponder the past and muse about the future. In the past, nearly each technical device needed to produce broadcast TV cost more than building a new house, was as huge as it was heavy, and made pictures nobody would accept today. About 20 years ago, many analog TV stations were launching their DTV stations. Today, US TV stations are launching ATSC 3.0. Can you imagine what TV broadcasters will be doing in 2042?
A new year means a new look at how your operations are handling (producing and delivering) content and which new technologies might make things better.
“There will never be an option where the network is so resilient that you don’t need a backup plan.” Mike Kralec, SBG.
Entertainment over the internet has gained significant traction over the last years. For this reason, companies have developed new business models in order to retain customers, by meeting their emerging needs and studying the behavior patterns of online streaming consumption.