ATSC 3.0 and the FCC repack are big bets on the future of over-the-air TV. Are there ways for TV stations to improve their odds of winning the jackpot?
The ATSC intends to develop test procedures to assure a quality ATSC 3.0 viewing experience and interoperability between Next-Gen receivers and broadcast content.
The US-based Advanced Television Systems Committee standardized three more components of ATSC 3.0, the next-generation television system expected to transform the ability of broadcasters to deliver mobile, interactivity and higher quality content.
The compression of high-quality video has traditionally been a compute-intensive operation requiring dedicated hardware. But the steady progression in computational power of commercial-off-the-shelf (COTS) equipment has enabled the gradual transition of some video processing operations to software-based environments. A software-based approach can offer significant flexibility and agility improvements over purpose-built
Over The Air broadcasters are no longer the only game in town when it comes to delivering content to viewers. A whole new range of competitors and technologies are lining up to bring content to viewers.
“We will control the horizontal. We will control the vertical,” said The Outer Limits ‘Control Voice’ in the opening of the ABC-TV series from 1963-65. Broadcast TV is about to go ‘One Step Beyond’ all that with streams of content and commercials containing a variety of signaling and announcements designed
