Broadcasters Consider Using ATSC 3.0 To Control IoT Devices. Is That “Broadcasting?” August 21^st 2020 - 09:00 AM

Thanks to the pioneering and the sometimes overly promotional work of One Media, the wholly owned subsidiary of Sinclair Broadcast Group, the new broadcast standard emerging in the U.S., called ATSC 3.0, is promising broadcasters new capabilities well beyond delivering TV signals. Yet it’s also about to change the v

Is Gamma Still Needed?: Part 3 - The Program Chain, Surround Brightness Ratio (SBR) & The HVS August 14^th 2020 - 09:00 AM

There are two components of gamma that have quite different purposes. One of them is always necessary because displays and their surroundings are never equally as bright as the original scene. The other one is a compression technique.

NextGen TV Lifts Off August 12^th 2020 - 09:00 AM

Several licensed experimental ATSC 3.0 stations have been on the air for some time. Now, the first commercial ATSC 3.0 stations have signed on in Las Vegas, Pittsburgh, Nashville, Salt Lake City and Phoenix.

The Sponsors Perspective: Broadcasters Now Need To Care About Quality Viewing Experiences July 30^th 2020 - 09:00 AM

Thanks to Over-the-Top (OTT) streaming video, content owners and broadcasters have a very different relationship with the end consumer – often a direct one.

Content Delivery Crossroads July 17^th 2020 - 09:00 AM

What has changed the most over the course of broadcast TV technical history is the price of admission, the elimination of generation loss, HD and IP.

Sinclair Begins Commercial ATSC 3.0 Broadcasts July 16^th 2020 - 09:00 AM

“We’re productizing a transformation, not a transition.” Mark Aitken, President of Sinclair’s One Media.

Is Gamma Still Needed?: Part 2 - The CRT & The Hurter And Driffield S-Curve June 24^th 2020 - 09:00 AM

Here we look at some of the origins of gamma in imaging and move on to introduce the peculiar characteristics of the cathode ray tube.

Honing Advanced Television’s Leading Edge June 11^th 2020 - 09:00 AM

Top TV engineering technologists update the current status of ATSC 3.0. The cloud is the unifier.