International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies
Since 2012, the number of original scripted shows introduced each year has been increasing at a dizzying pace. Past studies have found that most consumers are happy with this embarrassment of riches, saying they spend more of their time than ever before watching shows they “really like”.
But is it possible to
With the continued evolution of the TV industry, established operators are working to develop their winning strategy to defend their existing business, while tapping into the consumers’ love affair with SVOD and other services. By taking the user experience as the essential element for future business decisions, they will be a
Live online video is booming worldwide, especially over mobile, but with big regional differences in drivers. The main factors in most cases are growing availability of OTT access to live sports and improved quality of service (QoS) over cellular networks. These factors are conspiring to boost consumption not just by
Advertising on OTT video services is growing explosively, accounting for 30% of all video ad spend by the end of 2017 compared with 8% 14 months earlier, according to data from video ad marketplace SpotX owned by German broadcaster RTL.
Television broadcasting has become more complex with the advent of OTT services. Playout is no longer the final point of quality control. CDN edge points, targeted ad-insertion, multi-language support, and event based channels require the expert scrutiny of broadcast engineers.
It has been an active year for online video streaming standards with momentum and membership building around several different groupings aimed at ensuring consistent and reliable low latency transmission, especially for live services.
