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ATOMOS has been showing the new CONNECT range of products, and the seamless integration with Adobe Camera to Cloud (C2C) powered by Frame.io. C2C was a hot topic for the event sessions and keynote speeches, reflecting the fact that many high-profile US broadcasters and creative teams are adopting collaborative cloud-based workflows.
With the advent of camera-to-Cloud recording, will in-camera recording media be relegated to the dust bin of history alongside the Jaz Drive and the Sony Memory Stick? It could soon well be the case, but for it to happen, The Broadcast Bridge’s Tony Orme cites the need for a major change in mindset among industry professionals, a group understandably hesitant to abandon the tried-and true practices that have long paid the bills.
We are told that in the future all cars will be electrically powered. It is therefore quite natural that a broadcaster should consider whether outside broadcast vehicles might follow suit.
Ashley Xu blew up on social media when she started making ‘thirst traps’ (adverts) in her college dorm. Check them out, you may be surprised by just how good they are. It did not take long for major brands to see it and commission her. It’s a fascinating example of how talent and technology are converging to change the future.
The global high dynamic range (HDR) market is expected to surpass $126 million by 2030, according to Allied Market Research. The projection shouldn’t come as a shock to media and entertainment (M&E) professionals who have been delivering HDR content for platforms like Netflix, Hulu, Disney+, and others for years. Meanwhile, HDR-capable displays have become standard in most production and post environments and across consumer displays. With these developments, HDR has emerged as the preferred production standard, and with just cause; HDR enhances imagery in ways resolution alone can’t while making for a more dynamic audience experience.
Compression is almost taken for granted despite its incredible complexity. But it’s worth remembering how compression has developed so we can progress further.
The multi award winning team at Goldcrest share their creative insight and technique through an exploration of the subtle soundscape for Billions.
If we could get lights capable of full color mixing at the same price as conventional white-only ones, would we?
