Elastic Media’s technology is based on a proprietary core of deep learning intelligence that drives two transformative products. Cognitive video editing – intelligent, instantaneous editing that analyses broadcasts, identifies logical segments (eg. individual stories from a news broadcast), and automatically creates engaging clips. This provides a constant flow of new video assets for monetization and social media while saving time and resources for any media company. Elastic Media has also created a new in-video mobile viewing experience where users can navigate through a broadcast as if they were leafing through the pages of their favorite magazine. By placing the last mile of editing in the hands of the user, Elastic Media’s technology delivers a completely new, transformative and irresistible mobile experience that drive higher viewer engagement and greater revenue for content owners.