Established in London since 2012, Shoreditch-based Mativision, registered as Spot Seven Limited, is a private limited company providing truly immersive experiences for brands and entertainment businesses by giving them the ability to film and broadcast in full 360 ̊ vision and Virtual Reality (VR). As part of its plans to attract a global audience, the company opened its new London headquarters in the heart of Europe’s Silicon Valley in 2015,.

Central to the company’s offering is its MativisionTM VR&360° player, which is the world’s only turn-key technology for the production of interactive content and experiences, from filming to broadcast across multiple platforms including the web, mobile applications and VR. The player is also fully customisable, allowing clients to embed it into their existing digital infrastructure.

Most recently, Mativision provided live VR and 360 ̊ video content for the 2015 MTV EMAs. It also delivered 360 ̊ streamed content from the RUN-DMC and Raleigh Richie gig, which was part of Vodafone’s 30th anniversary celebrations. Other landmark clients include Muse, American Idol, Mercedes-Benz, O2 Academy TV, Warner Music Group, EMI, 19 Entertainment and XL Recordings.

Mativision has its roots in Athens, Greece, where it was initially conceived by visual effects expert Anthony Karydis in 2008. Karydis, a major provider of 3D animation systems for large TV production companies in Greece, saw the opportunity to develop 360 ̊ and VR for the consumer market and has spent the past seven years creating the MativisionTM player.

Today, Mativision captures high quality 360 ̊ video from any live event or performance. Multiple bespoke 360 ̊ cameras are used to record content from different physical positions. Captured content is used to produce a wide range of interactive viewer-controlled products and apps.

The future of video content definitely lies in this immersive experience, and Mativision is at the forefront of delivering that future.