Limecraft has taken IT techniques and combined them with the freedom and flexibility of cloud computing and storage to create what it describes as a new approach to broadcast workflows.

Company founders Maarten Verwaest (CEO), Nico Oorts (VP product) and Dieter Van Rijsselbergen (CTO) and their team collectively bring a mix of experience in public broadcasting and new media production.

Limecraft's core product, Flow, is described as an online collaboration platform that integrates software from one end of the creative and production chain to the other. This starts with scriptwriting programs such as Final Draft, Adobe Story and Celtx, which are integrated with leading post-production workstations including Apple Final Cut Pro, Adobe Premiere and Avid MediaComposer. Using Flow allows operators to prepare material for playout and archive. The aim of the system is to remove technical barriers between the different stages and allow footage to be re-used and exchanged in real-time in a collaborative way using the cloud.

Flow comprises five main stages in the production process: script analysis, during which information for breakdowns and scheduling is taken from the text; secure repository, for storing all documents and clips safely; collaboration, allowing everyone on a production to work on text and clips; search and retrieve, which makes finding material quick and easy; third party integration to connect with script and editing software; and cut list creation for transcoding material and creating thumbnail files to organise them for rough cuts.