We have taken IT techniques and combined them with the freedom and flexibility of cloud computing and storage to create what it describes as a new approach to broadcast workflows.

Limecraft's core product is described as an online collaboration platform that integrates software from one end of the creative and production chain to the other. This starts with scriptwriting programs such as Final Draft, Adobe Story and Celtx, which are integrated with leading post-production workstations including Apple Final Cut Pro, Adobe Premiere and Avid MediaComposer. Using Flow allows operators to prepare material for playout and archive. The aim of the system is to remove technical barriers between the different stages and allow footage to be re-used and exchanged in real-time in a collaborative way using the cloud.

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