Improving Monetization Through Addressable Advertising May 31st 2024
OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively. …
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OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively. …
State-of-the-art VSWR measurement and monitoring of broadcast transmission infrastructure is limited to in-band reflected power and typically incapable of detecting matched arcs. Finding and isolating the source of intermittent arcing and other tricky RF issues has recently become significantly easier. …
Distortion Studios, specialists in virtual production, recently opened the doors of its new Bristol, UK based studio, backed by an in-house team of immersive digital arts specialists. The space, home to a cutting-edge studio stage complete with the latest and most trusted virtual production technology, can be utilised…
Grass Valley proudly announces its partnership with SPL Media House (SPL MH) in Riyadh, Saudi Arabia, marking a significant milestone with its cutting-edge AMPP SaaS Platform deployment in the region. As the media arm of the Saudi Pro League, SPL MH began using Grass Valley’s AMPP to p…
Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain. …
Chyron has released a series of significant updates to its Chyron LIVE cloud-native live production platform. With an emphasis on online production accessibility, remote production monitoring, smooth remote commentary, more intuitive illustrated replay, and simpler graphics playout, LIVE’s latest features continue to enhance the quality of live s…
We continue our series considering technologies of the near future and how they might transform how we think about broadcast, with whether building your own private 5G network could be an excellent replacement for managed RF. …
Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has launched Evince, a unique AI-based Ad verification tool that offers total peace of mind to live sports streaming platforms and advertising agencies. …
We continue our mini-series about Video Quality, with a discussion of how increasing diversity and fragmentation of content origination has opened a new front for Quality Control (QC) and Quality Assurance (QA). Automation, with the help of machine learning, is becoming essential and also extending to content correction…