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Our partners the ProductionHUB recently published an interview from the 2015 IBC in Amsterdam with Michael Potts of Sony Media Cloud Services.
Moore’s Law has finally hit the broadcast industry where IT technologies are taking over and making 4K a breeze. At the IBC 2015 show in Amsterdam it was equally apparent that working in 8K for postproduction and even broadcast streaming is inevitable, with tools from cameras to editing software and HEVC encoding already primed or in development to handle it. No-one, though, was envisioning a world beyond 8K—except German software engineer Cinegy. It demonstrated a codec that it claimed could decode a Hollywood movie in a second and is built to manage 16K data rates today.
Envivio, best known for its advocacy of software transcoding, demonstrated a range of offerings spanning different delivery platforms at IBC 2015. These included a new cloud DVR package combining various techniques such as software-defined storage, along with recent compression standards for packaging and transcoding on the fly.